New York: Dating in 2025 is a wild place. Between astrology filters, voice notes, and “situationships,” you’d think we’ve seen it all—but here comes cheese. Yes, cheese. Not just on charcuterie boards or your go-to Friday night pizza—cheese is now in your DMs, your dating bios, and even your first-date conversations.
From “Brie mine?” to “I’m nacho average lover,” singles are sliding into inboxes with dairy-inspired pickup lines that are weirdly working. Whether it’s because food equals comfort or because flirting has evolved into a mix of humour and niche obsessions, the trend is sticking like melted mozzarella.
So what’s behind this deliciously quirky phenomenon? We dug into Reddit threads, dating app screenshots, and National Cheese Day events to find out how cheese became the language of love in 2025.
Where It All Started: The Rise of Dairy-Inspired Dating
It began as a joke. A few brave souls on Hinge and Bumble started adding “cheese enthusiast” to their profiles. Then came the puns. One user wrote, “Looking for someone I can fondue life with.” Another dared to say, “We’d make a gouda couple.”
Screenshots went viral. Memes followed. And suddenly, cheese wasn’t just something you shared on a platter—it was how you expressed desire.
Dating app bios now regularly feature lines like:
- “Will share my last piece of Parmesan—for the right person.”
- “Feta up with the dating apps? Same.”
- “Swipe right if you’re the raclette to my baguette.”
As strange as it sounds, it’s working. Singles say cheese-themed flirting makes them stop scrolling. It’s playful, specific, and—best of all—non-cringey in the age of overused one-liners.
National Cheese Day: The Perfect Icebreaker
June 4th’s National Cheese Day has only amplified the trend. Singles are using it as an excuse to break the ice with themed messages like:
- “Happy Cheese Day! Want to camembert some wine tonight?”
- “Just here to find someone to share queso and quiet moments with.”
Some are even organizing cheese-themed first dates—cheese board picnics, fondue nights, or trips to local creameries. Restaurants like Big Buns Burger Joint offered free cheese add-ons to couples, and Condado Tacos drew crowds with $2 queso deals, many of them first-time daters taking advantage of the excuse.
It’s not just about the food—it’s the vibe. Thoughtful, quirky, non-serious flirting? That’s the new love language.
Why Cheese Works: The Psychology Behind the Melt
Why is cheese working better than traditional flirtation?
It feels safe: Cheese is cozy. It’s warm. It’s comfort. Talking about it makes people feel grounded.
It’s personal: If you love blue cheese and someone else does too? Boom, instant bond.
It breaks tension: Cheesiness used to be a negative word in dating—but now? It’s how you stand out.
Food-based flirting also bypasses awkward over-sharing. Instead of launching into trauma dumps or boring job talk, cheese keeps it light and laughable.
Want to Try It? Here Are 7 Cheesy Pickup Lines That Actually Work
Feeling bold? Here are real cheese puns that singles are actually using:
- “Brie mine? Or at least tell me your favorite cheese.”
- “Are you fondue? Because I’m melting for you.”
- “Let’s take this slow and aged—like a good cheddar.”
- “You feta believe I swiped right for a reason.”
- “Can I gruyère number?”
- “You’re the manchego to my midnight snack cravings.”
- “I promise I won’t string you along… unless it’s mozzarella.”
- Use at your own risk. But also? Totally worth it.
From Trend to Tradition?
Maybe it’s just a National Cheese Day fling. Or maybe this is what happens when Gen Z takes over the dating world: we get flirty, we get weird, and somehow, cheese becomes romantic.
But here’s the truth: in a world of digital swipes and fast replies, anything that slows you down for a smile is worth savoring. Even if it’s shaped like a wheel of brie.
