London: American tennis star Taylor Fritz, ranked World No. 5 as of Wimbledon 2025, has found himself not just in the spotlight for his game — but also for his relationship with Morgan Riddle, a digital creator and influencer whose fashion-forward presence has redefined what it means to be a tennis “WAG.”
Fritz and Riddle began dating in 2020 after meeting on the exclusive dating app Raya, during the height of the COVID-19 lockdown. Since then, Riddle has accompanied Fritz on tour globally, not just cheering from the stands but also building her own career and brand identity, particularly among younger fans discovering tennis through her lens.
The couple’s highly visible relationship — both online and on court — has garnered media interest not only for Fritz’s athletic achievements but for Riddle’s growing influence as the unofficial face of tennis for Gen Z. She’s often seen documenting match days, styling recaps, and travel vlogs for her combined 1 million TikTok and Instagram followers. The New York Times even dubbed her “the most famous woman in men’s tennis” in 2023.
Taylor Fritz’s girlfriend, Morgan Riddle, is a rising influencer reshaping the image of tennis “WAGs.”
The couple, together since 2020, has been featured on Netflix’s Break Point and regularly posts from global tournaments.
Riddle, known for her TikTok series and Wimbledon fashion recaps, has been praised for making tennis more appealing to Gen Z.
Riddle’s Rise as Tennis’ Most Stylish Ambassador
Born and raised in Minneapolis, Minnesota, Morgan Riddle didn’t grow up in a tennis household. Her early life revolved around hockey, theater, and speech and debate — far removed from the elite courts of Wimbledon. After graduating from Wagner College in New York City in 2019 with a degree in English, she held multiple internships and worked briefly in real estate before pivoting to media and influencer marketing.
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It was her behind-the-scenes glimpse into the professional tennis world — often filled with luxury, strict rules, and intense athleticism — that began to attract attention. Her viral TikTok video aiming to “make tennis cool again” brought backlash from traditional fans, but also earned her applause from Fritz and younger followers. “I 100 percent agree with everything in that video,” Fritz said in 2022.
Riddle has since expanded her profile by partnering with major tennis tournaments, including Wimbledon, where she hosts the YouTube series Wimbledon Threads, interviewing spectators about their style and fashion choices. She’s also collaborated with brands such as Lottie NYC to design tennis-themed jewelry that appeals to the sport’s evolving audience.
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From Glamorous Posts to Netflix Screens
In 2023, the couple appeared in the Netflix docuseries Break Point, produced by the same team behind Formula 1: Drive to Survive. Riddle’s candor about being in the spotlight — and her role in Fritz’s demanding schedule — made her relatable to viewers unfamiliar with the sport’s off-court dynamics.
Despite the demands of tennis travel, Riddle and Fritz maintain a partnership built on independence and shared ambition. “We travel so well together,” Riddle told People magazine. “We’re immersed in each other but also have our own things going on.”
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From dinner dates at Giorgio Armani gala events to downtime watching Attack on Titan, the couple’s balance of celebrity life and personal connection has helped them endure the pressures of constant travel and public attention.
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Embracing and Redefining the “WAG” Label
Morgan Riddle has spoken openly about how the term “WAG” — long seen as dismissive or shallow — is being redefined in real time. “I knew no matter what my feelings were on it, that’s what I’d be called – so I never wanted to attach anything negative to it,” she said in a July 2025 Harper’s Bazaar interview.
She highlights the double standards female influencers and partners of athletes face, often being seen as ornamental rather than strategic brand-builders. “People think of a WAG as someone who follows their partner around without having their own life,” Riddle said. “I came in swinging, really making my own name in this space.”
Through her Wimbledon fashion looks, social media presence, and growing media ventures, Riddle is positioning herself not just as a supportive girlfriend but as a force shaping how tennis connects with a broader, more fashion-forward, and digitally savvy audience.
The Road Ahead
As Taylor Fritz competes at Wimbledon 2025 with Riddle cheering courtside once again, their partnership continues to attract fans for both sport and style. With Riddle’s digital brand growing and Fritz’s tennis trajectory on the rise, the duo represents a new archetype in elite sports — where athletic excellence and influencer reach go hand-in-hand.
Together, they’re rewriting the rules of tennis — one viral video, one hard-fought match, and one stylish sideline moment at a time.
