New York: Tulum isn’t just a destination—it’s a vibe. If your social feed has been showing dreamy white sand beaches, eco-luxury jungle stays, and coconut-in-hand yoga sessions, chances are it’s Tulum calling. But where exactly is Tulum, and why is it suddenly the It spot for everyone from wellness travelers to party seekers?
Located on the sun-kissed Caribbean coast of Mexico’s Yucatán Peninsula, Tulum is part of the famous Riviera Maya. It’s about two hours south of Cancun but feels like a whole other world—more boho, more conscious, and definitely more curated for those chasing both spiritual peace and Instagrammable adventures.
If you’re craving turquoise water, ancient ruins, and mezcal under the stars, this guide to Tulum has everything you need—whether you’re planning your first trip or just mentally bookmarking your next escape.
Where Is Tulum?
Tulum is located in Quintana Roo, a southeastern state in Mexico, on the coast of the Caribbean Sea. It’s part of the Riviera Maya, a stretch of coastline known for its resorts, beaches, and Mayan archaeological sites. Here’s how you can get there:
- Nearest Airport: Cancún International Airport (CUN)
- Travel Time from Cancun: Approx. 2 hours by car or shuttle
- Best Time to Visit: November to April (dry season)
While it’s geographically close to Cancun and Playa del Carmen, Tulum has maintained a more low-rise, eco-conscious vibe, attracting travelers who prefer boutique over big-brand.
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Best Things To Do in Tulum
1. Swim in a Cenote
Cenotes are natural sinkholes filled with fresh water, and Tulum has some of the most magical ones. Don’t miss Gran Cenote, Cenote Calavera, or Cenote Dos Ojos.
2. Explore Tulum Ruins
Perched above the Caribbean Sea, the Tulum Archaeological Site blends ancient Mayan history with jaw-dropping views.
3. Chill at Tulum Beach
Yes, it’s that gorgeous. Rent a bike and cruise the beach road. Lounge at eco-chic beach clubs like Nomade, Papaya Playa Project, or Ahau Tulum.
4. Do Yoga at Sunrise
Tulum is a wellness haven. Join a sunrise yoga class on the beach or book a retreat—many studios blend sound healing, cacao ceremonies, and breathwork.
5. Eat Your Way Through the Jungle
From street tacos to Michelin-worthy plant-based cuisine, Tulum’s food scene is vibrant. Must-try spots: Hartwood, Arca, Burrito Amor, and Raw Love.
6. Visit Sian Ka’an Biosphere Reserve
A UNESCO World Heritage site, this reserve lets you explore untouched beaches, lagoons, and diverse wildlife—far from the crowds.
7. Shop Local Boutiques
Handwoven hammocks, linen dresses, crystal jewelry—Tulum’s boutique scene is made for boho hearts.
Where to Stay in Tulum
- Beach Zone (Zona Hotelera): High-end eco-resorts and beachfront bliss
- Tulum Town (Pueblo): Budget-friendly stays, authentic local life
- Aldea Zama: Stylish, safe, and mid-budget—perfect for longer stays
Travel Tips for Visiting Tulum
- Currency: Mexican Peso (MXN)
- Language: Spanish (but English is widely understood)
- Connectivity: Many places are off-grid—prepare for limited Wi-Fi
- Eco Tip: Respect local sustainability efforts; many hotels avoid plastic
Tulum isn’t just a place on the map—it’s where beach bliss, ancient soul, and modern magic meet.
